Unclear participants and permissions
The intended recipient, their access and the identity context may not be clear when information is shared.
NEW ERA OF PRIVACY · PROTECT
For individuals, organisations and partners evaluating private communication workflows
New Era of Privacy is a product direction for protected communication and controlled exchange. It focuses on making identity, access and the handling of private information deliberate, so people and organisations can define what is shared, with whom and under which conditions.

The problem
The intended recipient, their access and the identity context may not be clear when information is shared.
An exchange can carry more information or reach a broader audience than the interaction requires.
Retention, onward sharing and responsibility can remain unclear after information crosses an organisational boundary.
What it does
A considered approach to private interaction, from the participants to the conditions of exchange.
Private interaction is easier to assess when people understand its purpose, participants and handling conditions. Clear boundaries provide a basis for trust and for evaluating whether the proposed protection is appropriate. New Era of Privacy puts those questions at the centre of the product direction.
How the record works
Clarify why an exchange is needed and the information relevant to it.
Make the intended participants and their identity context explicit.
Define the permissions needed for the particular interaction.
Agree the conditions that apply during and after the exchange.
Who uses it
Understand the participants, purpose and permissions involved in a private interaction.
Define handling expectations and responsibility for information exchanged across boundaries.
Evaluate the protection needs and practical conditions of an agreed workflow.
Evaluation
Begin with a private interaction that needs clearer boundaries. Define its participants, information and handling requirements before evaluating a suitable implementation.
Evaluate the relevant product and conditions. Request scoped evidence for access, provenance, recovery, human review and offboarding before agreeing a pilot.
For investors and partners
New Era of Privacy extends the portfolio's concern for responsible information use to the exchange itself. Investors and partners can assess a distinct proposition around private communication, identity context and handling boundaries. Development and collaboration can be grounded in a defined interaction and the evidence needed to support it, without assuming a finished security product or a universal protection guarantee.
Identity
New Era of Privacy brings the Optimized Core principles of explicit scope and human responsibility to private interaction. Its focus is controlled exchange and the boundaries that make appropriate handling possible.
identify → agree → protect → exchangePrivate interaction. Defined boundaries.


Describe your team and the workflow you want to evaluate, with an anonymised example if you like. We discuss scope, connections and readiness before any data is shared.
JPH van Mastrigt · Founder & Technical Director